An expert in startup marketing, digital media, and product positioning, Mike has been at the forefront of digital media and large, venture-backed startups for several years. After working at EA and AOL, Mike worked at Apsalar, a Mobile Advertising & Analytics startup in SF, helping build a team that segmented, analyzed and optimized some of the first mobile ads. In just a few years, Mike has quickly risen to be Director of Product Marketing, responsible for building high-level strategies and executions for FiveStars, a Y-Combinator backed, 150+ employee startup in San Francisco.
Building a Marketing Strategy to Scale
Running a successful campaign and business requires a well laid-out strategy and plan.
Intro to Email Marketing
Get an introduction to email marketing, covering topics including regulation, email design, and email reporting.