Building a Marketing Strategy to Scale | Online

About this workshop

Running a successful campaign and business requires a well laid-out strategy and plan. Setting realistic and flexible budgets, allocating resources, and executing on those actions gives you a step up in achieving that target goal.

In this workshop will go over the building blocks of a marketing plan, introducing the framework and essential content for a bespoke plan. We’ll look at the key aspects of marketing planning—whether digital or not—that investors and stakeholders want to see, and move on to creating our own marketing plans from scratch.

Takeaways

In this workshop, you'll:

• learn the framework and initial content for a bespoke marketing plan
• understand how a marketing plan can be used as an ongoing commercial tool
• be introduced to the key aspects of marketing planning that investors and stakeholders want to see
• create the structure and main content for a professional marketing plan
• build a plan with a realistic and flexible financial budget
• bring a marketing plan to life with the right of mixture of analysis and creative vision

Prereqs & Preparation

This workshop is open to beginners! Whether you’re an entrepreneur looking to get started, manager who wants to improve your existing plan to be in tune with the modern marketing environment or a marketer looking to bring some rigor to a sales and marketing approach, this workshop will get you on the right track. At the end of the day, you’ll leave with your own plan in place.