Michael Buchholz
Managing Director, Caldwell Richards
Michael is the founder and managing director of Caldwell Richards, a Singapore-based marketing and design consultancy helping B2B tech start-ups and Fortune 500 companies address their marketing challenges.
Having lived in Asia for the past 20+ years, his working career has allowed him to develop a broad range of experience in Communications, Marketing and Business Development with some of the world’s most recognized technology brands. This background has given him the opportunity to build his Go-To-Market skills in terms of Strategy and Budgeting, as well as lead projects in Advertising, Branding, Channel Management, Content Development, Digital Marketing, Events Management, Lead Generation, Product Marketing, Public Relations, and Web Development.
Michael has a Bachelor of Arts degree from the University of Western Ontario and a Master of Arts degree in Communications Management from The University of South Australia. Outside of work, Michael is an avid diver and passionate about motorcycles
Previously (234):
Powerful and Effective Copywriting For Beginners | Online
If you are new to the world of copywriting, this workshop will help you write better, clearer and more compelling content that gets results.
55 Times
Brand Strategy Workshop
This workshop will teach you how building and sustaining brand value matters for your business' competitive advantage in an increasingly commoditised marketplace.
26 Times
Intro to Digital Marketing | FREE Online Livestream
In this free, two-hour livestream, gain a basic understanding of digital marketing essentials, and learn how the objective-first framework can be used to drive marketing success.
25 Times
SEO Training for Startups & Beginners
Get a practical introduction to SEO and find out how you can implement it into your business.
18 Times
Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
14 Times
Measuring What Matters: Intro to Marketing Analytics | Online
Get a handle on your overall marketing strategy, how to assess their success, and identify specific areas for improvement.
13 Times
Crash Course in Google Ads | Online
This class will provide a comprehensive introduction to Google AdWords to help you get started.
13 Times
Social Media Strategy Mapping
Learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.
12 Times
SEO 1-Day Fundamentals Workshop
In this 1-day workshop, you'll learn the basics of how to analyze and improve your organic search performance on Google.
11 Times
Email Marketing Essentials | Online
In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action.
9 Times
The 2030 Social Media Playbook for Start-Ups
Working on your startup's social media strategy, but finding yourself stuck and in need of tips? In this masterclass, learn social media strategy and best practices for engagement.
6 Times
Advanced Marketing Analytics Workshop | Online
This workshop is for advanced marketers to build on their data-driven decisions with attribution modeling, statistical significance, and communicating with data.
6 Times
Digital Marketing Immersive
Launch a high-growth digital marketing career. Build fluency in essential skills through this 10-week, full-time program.
4 Times
Digital Marketing Bootcamp | Online
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
3 Times
Digital Marketing 1-Day Fundamentals Workshop
In this 1-day workshop, you’ll learn the fundamentals of digital marketing and how to harness them to connect with your customers.
3 Times
Intro to SEO | FREE Online Livestream
In this free, two-hour livestream, gain a practical introduction to SEO and find out how you can implement it to drive website traffic.
2 Times
Kickstart Your New Career: Digital Marketing
Join us for a panel of industry experts to learn more about what a Digital Marketer does day-to-day, what skills you need to be successful, and how to find a job in Singapore!
2 Times
Marketing Week | Break Into Digital Marketing: Transform Your Career
This is a series of panel sessions to hear from industry experts on current digital marketing trends and how to break into it as a career.
2 Times
Digital Marketing 101: Bringing Awareness to Your Brand | FREE Livestream
In this free, two-hour livestream, gain a basic understanding of digital marketing essentials, and learn how the objective-first framework can be used to drive marketing success.
Intro to Facebook Ads | FREE Online Livestream
In this free, two-hour livestream, learn the basics of Facebook ads, and how to use them to grow your business.
Beginner's 1-Stop Guide to Digital Marketing
In this free, two-hour livestream, gain a basic understanding of digital marketing essentials, and learn how the objective-first framework can be used to drive marketing success.
2022 Guide to Mastering SEO
In this free, two-hour livestream, gain a practical introduction to SEO and find out how you can implement it to drive website traffic.
Intro to Social Media Strategy | FREE Online Livestream
In this free, two-hour livestream, learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.