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Finding new customers is a challenge for every business, and getting started with AdWords as a customer acquisition channel can be confusing, expensive and time-consuming. This workshop will provide a comprehensive introduction to Google AdWords to help you get started. This class will get you well acquainted with the tool's interface, campaign structure, keyword match types and so on.
By the end of the class, students will have set up their own campaigns, played around with the AdWords platform, and gained a thorough understanding of the various AdWords functionalities and tools to confidently manage their own campaigns.
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