Entrepreneur, designer and marketer. Currently Co-founder and VP of Experience at ZAIUS, a behavioral marketing platform. Spent prior 8 years building Bold - a multichannel engagement application (sold to LogMeIn). Over 10 years researching and creating solutions for behavioral engagement.
Intro to Behavioral Design
Often, making a design simple isn't enough. Learn how to use behavioral models to optimize usability for adoption and customer activation.
Design In Boston: Creating Delightful Digital Experiences
Join us at Hatch Fenway for an event series exploring the many faces of design in Boston. For January we are examining the local disruptors in the digital design community.
Adding Behavior Design to your UX Toolbox
Understand and apply a framework for designing for behavior change.