Intro to Behavioral Design

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Intro to Behavioral Design

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

UX designers have a responsibility to enable the user to efficiently achieve their goals - whether that is through web design or product design. Designers also have the opportunity to help a business achieve its goals by understanding the optimum user behavior and designing to guide the user to this desired behavior.

This class will discuss how to approach behavioral design as another aspect of user centered design. Students will learn how to incorporate behavior models into their design process. By understanding the desired behavior, designers can determine which mental models are most influential to the user.

Takeaways

  • How to apply the Fogg Behavior model to their design process
  • How to balance business goals with user goals
  • How to design for behavior goals that change over time

Prereqs & Preparation

Prior exposure to design or online marketing is best.

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