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Lauren Perkins

CEO, Perks Consulting

New York City

Lauren Perkins is a Brand Marketer, Community Builder, and Author of The Community Manager’s Playbook: How to Build Brand Awareness and Customer Engagement (Apress, 2015). As the founder & CEO of Perks Consulting, a brand-led digital innovation consultancy, Lauren has spent a decade teaching growth stage companies to “Think like Brand. Act like a Startup.™” through her expertise in leading brand innovation and digital adoption. Lauren regularly contributes to CMX, Inc. and Forbes, and is a founding instructor at General Assembly teaching digital insights, brand strategy, community management and agile marketing.

Previously (45):

Community Management Workshop

Community Management Workshop

Discover the different benefits that building and managing a community can bring to your company.

8 Times

Go-To-Market Strategy

Go-To-Market Strategy

Gain a clear understanding of what a go-to-market strategy is, why it is important, and how to develop your own.

5 Times

Digital Insights: How to Understand Your Customers

Digital Insights: How to Understand Your Customers

Learn and master marketing your business by defining customer insights, techniques, and how to utilize them.

5 Times

Understanding Your Target Market

Understanding Your Target Market

Gain the tools to develop a strong understanding of the needs, wants, and behaviors of your target audience.

5 Times

Branding Bootcamp

Branding Bootcamp

Branding can make or break the success of a startup. Gain an in-depth overview of the branding process from start to finish to get ahead.

5 Times

Agile Marketing

Agile Marketing

Explore how to create a customer-centric focus with digital agility and reactivity to market trends.

3 Times

Developing Your Brand on Facebook and Twitter

Developing Your Brand on Facebook and Twitter

Create a dialogue with your users on Facebook and Twitter. Learn how people use social media and how to deliver relevant content.

3 Times

Digital Marketing

Digital Marketing

In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.

3 Times

Intro to User Acquisition (Online Class)

Intro to User Acquisition (Online Class)

This livestream serves as a basic introduction to user acquisition, aimed at giving students an overview of key terminology, concepts, and approaches.

Building a Brand-Centric Business Strategy (Online Class)

Building a Brand-Centric Business Strategy (Online Class)

This course will teach students how brand considerations can be linked closely to a business strategy in order to provide a holistic foundation for their startup’s future.

Intro to User Acquisition: Lauren Perkins

Intro to User Acquisition: Lauren Perkins

A basic introduction to the practice of user acquisition marketing, including an overview of key terminology, concepts, and approaches.

Replays: Building and Growing a Brand (Online Workshop)

Replays: Building and Growing a Brand (Online Workshop)

You've created a great product, now you have to create that unique identity. Find out in this workshop how to best do that.

Replay: Introduction to User Acquisition (Online Class)

Replay: Introduction to User Acquisition (Online Class)

A basic introduction to the practice of user acquisition marketing, including an overview of key terminology, concepts, and approaches.

Community-Driven User Acquisition

Community-Driven User Acquisition

Learn how to develop and sustain a community around your startup's product, and use it to grow your user base.

Build Brands Customers Love

Build Brands Customers Love

If you're new to marketing or starting a new venture, this session will ground you in the fundamentals of how to leverage brand to build preference with your customers.

The First Step Toward Branding Your Business (Online Class)

The First Step Toward Branding Your Business (Online Class)

Using a combination of case studies and brand brief exercises, this class will help you begin to build a brand.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More