Lauren Perkins
CEO, Perks Consulting
Lauren Perkins is a Brand Marketer, Community Builder, and Author of The Community Manager’s Playbook: How to Build Brand Awareness and Customer Engagement (Apress, 2015). As the founder & CEO of Perks Consulting, a brand-led digital innovation consultancy, Lauren has spent a decade teaching growth stage companies to “Think like Brand. Act like a Startup.™” through her expertise in leading brand innovation and digital adoption. Lauren regularly contributes to CMX, Inc. and Forbes, and is a founding instructor at General Assembly teaching digital insights, brand strategy, community management and agile marketing.
Previously (54):
Community Management Workshop
Discover the different benefits that building and managing a community can bring to your company.
9 Times
Branding Bootcamp: Think like a Brand, Act like a Startup
Branding can make or break the success of a startup. Gain an in-depth overview of the branding process from start to finish to get ahead.
7 Times
Go-To-Market Strategy
Gain a clear understanding of what a go-to-market strategy is, why it is important, and how to develop your own.
5 Times
Understanding Your Target Market
Gain the tools to develop a strong understanding of the needs, wants, and behaviors of your target audience.
5 Times
Digital Insights: How to Understand Your Customers
Learn and master marketing your business by defining customer insights, techniques, and how to utilize them.
5 Times
Developing Your Brand on Facebook and Twitter
Create a dialogue with your users on Facebook and Twitter. Learn how people use social media and how to deliver relevant content.
3 Times
Community Management Bootcamp
Discover the different benefits that building and managing a community can bring to your company in this full day session.
3 Times
Digital Marketing
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
3 Times
Agile Marketing
Explore how to create a customer-centric focus with digital agility and reactivity to market trends.
3 Times
Intro to User Acquisition: Lauren Perkins
A basic introduction to the practice of user acquisition marketing, including an overview of key terminology, concepts, and approaches.
Build Brands Customers Love
If you're new to marketing or starting a new venture, this session will ground you in the fundamentals of how to leverage brand to build preference with your customers.
Community Management Workshop: Build, Grow and Sustain Your Customer Base
A conceptual look of community management and the basics of a full-cycle customer management. Learn metrics to track your progress.
Branding for Beginners Workshop: How to Build a Brand Customers Love
If you're new to marketing or starting a new venture, this session will ground you in the fundamentals of how to leverage brand to build preference with your customers.
Scale for Success: Build Your Marketing Dream Team
Learn how to prioritise and plan your pipeline of marketing activities, and how to both design and cultivate a high performance marketing team in this 3h workshop.
Building a Brand-Centric Business Strategy (Online Class)
This course will teach students how brand considerations can be linked closely to a business strategy in order to provide a holistic foundation for their startup’s future.
Intro to User Acquisition (Online Class)
This livestream serves as a basic introduction to user acquisition, aimed at giving students an overview of key terminology, concepts, and approaches.
Community-Driven User Acquisition
Learn how to develop and sustain a community around your startup's product, and use it to grow your user base.
Replays: Building and Growing a Brand (Online Workshop)
You've created a great product, now you have to create that unique identity. Find out in this workshop how to best do that.
The First Step Toward Branding Your Business (Online Class)
Using a combination of case studies and brand brief exercises, this class will help you begin to build a brand.
Replay: Introduction to User Acquisition (Online Class)
A basic introduction to the practice of user acquisition marketing, including an overview of key terminology, concepts, and approaches.