Branding Bootcamp: Think like a Brand, Act like a Startup | Online

About this workshop

New businesses often see branding as an expensive afterthought instead of a key component in communicating their story and value to customers. A strong brand foundation affects everything from product development to customer acquisition, and creates new opportunities for loyalty, recognition and even a boost in funding.

This Branding Bootcamp will explore how to work in a lean and agile way to create a killer brand strategy with high impact and low cost. The philosophy, “Think like a Brand. Act like a Startup.” will be integrated to help businesses create strategic stability while leveraging their digital agility - a true competitive advantage. You’ll dive into the foundational aspects of building a brand vision and put the best practices and lessons learned into action with an execution of a strategic brand brief.

Takeaways

• Foundations of what a brand is, isn’t, and how it can impact your business.
• An overview of the branding process from strategy to identity development including: mood, design, brand guidelines and planning for growth.
• Lean and agile methodologies for branding that improves customer engagement and boosts ROI.
• Brand brief exercises to implement.

Prereqs & Preparation

Suggested reading “Brand Early, Not Often” - http://www.fastcompany.com/1794324/brand-early-not-often