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New businesses often see branding as an expensive afterthought instead of a key component in communicating their story and value to customers. A strong brand foundation affects everything from product development to customer acquisition, and creates new opportunities for loyalty, recognition and even a boost in funding.
This Branding Bootcamp will explore how to work in a lean and agile way to create a killer brand strategy with high impact and low cost. The philosophy, “Think like a Brand. Act like a Startup.” will be integrated to help businesses create strategic stability while leveraging their digital agility - a true competitive advantage. You’ll dive into the foundational aspects of building a brand vision and put the best practices and lessons learned into action with an execution of a strategic brand brief.
Suggested reading “Brand Early, Not Often” - http://www.fastcompany.com/1794324/brand-early-not-often
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