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We all know it's hard to stay relevant with distracted customers. Brand is your organization's connection to your customer and the marketplace. It provides the foundation for businesses to gain an edge over the competition. Whether you're a growth stage company or an established corporate brand, the importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before.
If you're new to marketing or thinking about starting a new venture, this session will ground you in the fundamentals of how to leverage brand to build preference with your customers and engage your community.
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