Build Brands Customers Love

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

Build Brands Customers Love

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

About this event

We all know it's hard to stay relevant with distracted customers. Brand is your organization's connection to your customer and the marketplace. It provides the foundation for businesses to gain an edge over the competition. Whether you're a growth stage company or an established corporate brand, the importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before.

If you're new to marketing or thinking about starting a new venture, this session will ground you in the fundamentals of how to leverage brand to build preference with your customers and engage your community.

Takeaways

  • Learn how to communicate your customer promise through your brand
  • Learn how to leverage lean/agile methodologies to incorporate your customers perspectives into the brand development and management process to connect and align the brand across your organization
  • Learn how to measure the performance of your brand
  • Prereqs & Preparation

    None.

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