Roses wilt. Skills don't. Our Valentine's Day gift to you? Savings on a bootcamp, short course, or workshop of your choice.

This is IT. Learn the skills you need to break into a career in information technology with our newest bootcamp.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Join our Alumni Spotlight on Wednesday, February 26 with an ascending design leader from one of the world's biggest insurance brands.

    Get More Info
    Build Brands Customers Love

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    Build Brands Customers Love | Online

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    About this event

    We all know it's hard to stay relevant with distracted customers. Brand is your organization's connection to your customer and the marketplace. It provides the foundation for businesses to gain an edge over the competition. Whether you're a growth stage company or an established corporate brand, the importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before.

    If you're new to marketing or thinking about starting a new venture, this session will ground you in the fundamentals of how to leverage brand to build preference with your customers and engage your community.

    Takeaways

  • Learn how to communicate your customer promise through your brand
  • Learn how to leverage lean/agile methodologies to incorporate your customers perspectives into the brand development and management process to connect and align the brand across your organization
  • Learn how to measure the performance of your brand
  • Prereqs & Preparation

    None.

    Coming up near you

    Let’s Keep You Updated

    Enter your email to start following

    I have read and acknowledge General Assembly's Privacy Policy and Terms of Service. SMS message and data rates may apply.