A nationally recognized designer and educator, Lara McCormick is creative director of San Francisco’s Exploratorium and the author of Playing with Type: 50 Graphic Experiments for Exploring Typographic Design Principles. Lara is a gifted speaker and gives presentations and workshops on design and typography across North America for organizations including AIGA, Adobe MAX, and TEDx. Her work has been featured in notable design publications, including HOW magazine, Print, Graphic Design USA, and DesignObserver.com, as well as in numerous graphic design books. She is a two-time recipient of Sappi’s prestigious Ideas that Matter award and was a judge for the Communication Arts Typography Annual in 2017. Lara holds an MFA in design from the School of Visual Arts and a postgraduate degree in typography from Cooper Union. She is committed to design education, social activism, and instigating change.
Using Typography to Improve Design and User Experience
95% of the information on the web is written language. In the race for people's attention the details matter and the details start with type.
Visual Design 101
In this hands-on introductory workshop, learn the basics of visual communication by applying Photoshop’s powerful functions to digital product design.
Expressive Typography: Seducing Users with Good Type
When you use type in place of image, letterforms become expressive, illustrative, and entertaining.
In this 8-week part-time or 1-week accelerated course, students learn the tools, theory, and practical techniques needed to create visually stunning designs.
Women in Tech Breakfast
Join us for this interactive dialogue about how women are succeeding in tech and fostering the next generation of leaders.
Breakfast Club: Designing for Social Innovation
Join GA SF for an expert panel on how to infuse diversity and inclusion into the design process.
Creativity Uncovered: Making Ways podcast with Exploratorium's Lara McCormick
Join GA & Making Ways podcast for an evening of conversation and workshopping with Exploratorium Creative Director Lara McCormick.