Lara McCormick is a bonafide typography nerd, nationally recognized designer and educator, and Head of Design at CreativeLive in San Francisco, CA. She received her Masters of Fine Art in Design from the School of Visual Arts, and a post-graduate degree in Typography from Cooper Union. Her typeface design is part of the Herb Lubalin Center's permanent collection at Cooper. Lara is the author of ‘Playing with Type: 50 Graphic Experiments for Exploring Typographic Design Principles’ published by Rockport Press. She is forever looking for inventive ways to push and apply typographic forms.
Using Typography to Improve Design and User Experience
95% of the information on the web is written language. In the race for people's attention the details matter and the details start with type.
Expressive Typography: Seducing Users with Good Type
When you use type in place of image, letterforms become expressive, illustrative, and entertaining.
In this 8-week part-time course, students learn the tools, theory, and practical techniques needed to create visually stunning designs.