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95% of the information on the web is written language. Type is likely to be your users first point of contact with your brand, interface or marketing message. In the race for people's attention the details matter and the details start with type.
Studies have demonstrated that when type is set well, it improves the mood, comprehension, and cognitive skills of the reader. As a result, increasing numbers of executives and entrepreneurs are realizing that typography matters to their brand, their customers, and their success.
Students will receive a hands-on introduction to what typography is, why it matters, and several key features of good typography. Through a blend of lecture slides and practical exercises, students will learn to see typography with a critical eye and leave having learnt to make better choices about their own work, whether in branding decisions, user experience, or just crafting a new résumé.
No prior knowledge of design theory is assumed.
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