Break down the jargon, lose the fluffy reports and develop growth strategies that have data at its core. I help unwrap the shiny wrapping paper and help businesses and marketers bring out the best in their Digital Marketing. I am data driven and captivated by the reasons why people buy, and using data and insights to create strategies that really work in the real world.
I empower both start-ups and established businesses with the map to help them succeed in navigating the digital landscape. I help you to develop an actionable digital marketing strategy based on your own unique business needs and show you how to create campaigns founded on analytics by allowing you to pinpoint exactly what moves the needle in your campaigns.
On a personal note, I am a mum of two from the north with a love for good puns, vintage art and strong, decent coffee.
Intro to Google Analytics Bootcamp
Google Analytics is the most commonly used web analytics tool today. This bootcamp will introduce you to the breadth of insight available through web analytics.
Content Marketing Workshop: Content That Converts
In this class ideal for startup founders and marketers, you’ll learn how to market your content.
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
Digital Marketing: Key Metrics
Become a data driven marketer with this digital marketing key metrics class.
Introduction to Email Marketing Strategy
Learn how to develop and drive email strategy
Intro to App Store Optimization
In this workshop, students will learn how to create a repeatable, scalable process of proliferation and monetisation for their own apps.
Digital Marketing Bootcamp Workshop
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
Learn the basics of SEO with a hands-on workshop that guides you through setting up and optimizing your SEO plan.
Becoming a Data-Driven Marketer
Being data-driven is more than just looking at reporting sources and pulling off stats and numbers. In this talk, get the tips and approach to digital marketing from a data angle.
Emerging Trends in Tech
Join us for a talk with Peoplebank on the emerging trends in technology in 2019.
UX & Marketing: A tinder match made in heaven
In this talk, you'll find out why our speaker thinks UX and Marketing are a super love match.
Digital Marketing 101: Best Practices for Today
We will take a holistic look at digital marketing-- covering the essential digital advertising platforms, tools and analytics systems.
Marketing Week | Email Marketing 101
Get an introduction to email marketing, covering best practices, design tips, what data to analyse, and more.
Introduction to SEO
Get a practical introduction to SEO and find out how you can implement it into your business.
Turn a Profit: Introduction to Conversion Optimisation
Learn how to increase profits to your online business by researching and testing what exactly makes your audience become customers.
Intro to Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.