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This 3-hour deep-dive will take a holistic look at digital marketing-- covering many of the essential (and cutting edge) digital advertising platforms, tools and analytics systems that entrepreneurs & digital marketers alike use to help launch & optimize their online businesses. We will also identify today's key terminology and areas that professionals of all levels, disciplines, and backgrounds are being asked to demonstrate a fluency in.
Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.
Recommended but not required: Exposure to, or experience or education in traditional marketing principles, or related fields.
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