As Innovation Lead, I run the open innovation LaunchPad program, exploring new marketing technologies, start-ups and agile solution providers in order to discover disruptive ways of creating immersive brand experiences for our customers. This program is currently tailored for J&J Consumer brands in APAC markets.
Introduction to Real-Time Content
A Real-Time Content class whic takes a deeper look at content, how brands are creating real-time content today, and the processes, tools and methologies to apply the same yourself.
On the Pulse: Latest Digital Marketing Trends
This session will help you keep a finger on the pulse on digital marketing. We'll run through a roundup of the latest news from the SEO, SEM and Social space.
Chatbots and Consumer Experience
80% of major businesses plan to use chatbots by 2020. Stay on top of this new tech, build your own chatbot, and learn more about best practices for building and launching chatbots.