Introduction to Real-Time Content

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

Introduction to Real-Time Content

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

About this class

Today, the average consumer is exposed to more than 5000 ad impressions per day. There is 60X more branded content in the Facebook newsfeed than in 2011 and every minute, more than 72 hours of video is uploaded to YouTube. So with all of this content and conversation taking place on the social web, how can brands cut through the noise of their fans’ newsfeeds and build brand affinity and sales? How can they connect in a relevant way around marquee events? The Real-Time Content class takes a deeper look at content, how brands are creating real-time content today, and the processes, tools and methologies to apply the same yourself.

Takeaways

  • A strong understanding of why real-time content is important today
  • A view on what makes good content and how to connect with consumers
  • An understanding on how to setup a real-time content work flow
  • A view on steps to implement to achieve success
  • A strong handle on tools that can be used
  • Practical experience developing real-time content

Prereqs & Preparation

None.

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