Ivan Wong is a digital marketing and analytics professional. A lifelong learner, he is always on the lookout for new techniques to apply to his interests (which include tennis, marketing and data analytics), and sharing the insights with clients. He's happy to report that many cutting edge techniques work, while others, well, just inflict "cuts" on him..
A certified accountant by training, he has over 18 years of experience in E-commerce, Digital Marketing, Campaign Optimisation and Digital Analytics both client side and within the agency environment. Most recently a SEO/Analytics Director with GroupM APAC, he is one of the few certified Google Regional Trainers delivering the official Google AdWords, Analytics and Mobile Advertising courses. He has trained over 500 clients, working with industry partners including Google Partners, IE Singapore, NUS Business School, TheKnowledgeEngineers, General Assembly, Econsultancy and Click Academy Asia.
Well versed in both the technical and business aspects of digital marketing, his passion is helping organisations of all types use digital marketing effectively, working with all sizes of business from SME’s through to enterprise clients including Decathlon, Resorts World Sentosa, SingHealth, Singapore Tourism Board and Allianz APAC.
Get in touch @ivanwwh or http://www.qcg.com.sg
Introduction to Google Analytics
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
Crash Course in Google AdWords
This workshop will provide a comprehensive introduction to Google AdWords to help you get started.
Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
Introduction to SEO
Get a practical introduction to SEO and find out how you can implement it into your business.
Mobile Advertising 101: Trends and Opportunities
Get actionable insights into mobile advertising trends and opportunities to capture sales and engage consumers.