Mobile Advertising 101: Trends and Opportunities | Online

About this class

Web advertising has been around for over a decade, but mobile advertising is a new and quickly growing segment of online ads that promises to be the future of digital advertising.

Between mobile web ads, in-app ads, and content-based advertising, there is a lot to learn about this rapidly evolving market.

This beginner class will give you actionable insights into the various types of mobile advertising trends and opportunities you can capitalize on for your business. You will walk away with the ability to plan, implement and manage a simple mobile advertising campaign into your marketing mix.

Takeaways

• Pick up trends in mobile advertising industry
• Key considerations in your go-to-market strategy
• Learn to target the new mobile consumers through their behaviour and expectations
• Identify consumer decisions: from ZMOT to decisions based on micro-moments of "I-want-to-know", "I-want-to-go", "I-want-to-do", and "I-want-to-buy"
• Get tips on maximising and capturing sales through these micro-moments
• What you need to know for the future as mobile usage continues to grow

Prereqs & Preparation

None.