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Finding new customers is a challenge for every business, and getting started with Ads as a customer acquisition channel can be confusing, expensive and time-consuming. This full-day workshop will provide a comprehensive introduction to Google Ads to help you get started. We'll begin the day by looking at the history and evolution of search and get acquainted with Google Ads—its interface, campaign structure, keyword match types and so on.
By the end of the day, students will have set up their own campaigns, played around with the Ads platform, and gained a thorough understanding of the various AdWords functionalities and tools to confidently manage their own campaigns.
This is an introductory workshop for those looking to get started with Google AdWords. Experience working with Google AdWords is not required, but it would be beneficial to poke around the platform to get a good sense of the platform before the session.
Please bring a laptop.
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