Angie Born
UX Manager Mobile, ANZ
Angie has over 10 years experience in user-centred design and delivery of UX strategy and implementation across both offline and digital channels.
Angie is very experienced in all aspects of assessing user needs with broad variety of qualitative user research methodologies ranging from in-depth interviews, contextual inquiries, usability tests to focus groups. Yet she knows the importance of quantitative data for decision-making and thus combines these methodologies with quantitative methods like web analytics, a/b testing, surveys & polls. She has consulted a number of start-ups on how to best use UX methodologies and focus on a cost-effective way to integrate user-centred thinking into the development process of a product or service.
Before joining Hiser at the beginning of 2013, she was a UX lead for Deloitte Digital and worked for large accounts like Telstra, Energy Australia and the Department of Justice (VIC). Prior to her MBA in Australia, she was Managing Partner at an agency (Zeix AG) in Switzerland and managed numerous Customer Experience projects for a variety of companies in Europe (Technology, Telecommunications, Manufacturing, Media & Publishing, Transport, Retail, and Financial Services).
Previously (8):
Introduction to User-Centred Design and Usability
Create simple & usable digital products your users will love. Learn how to put User-Centred Design into practice, and the basics of Information Architecture, UI Design & Usability.
3 Times
Founders Bootcamp: A Two Day Startup MBA
The definitive guide to launching your business, step-by-step: from product management and user experience, to raising capital, legalities, marketing and user acquisition.
2 Times
Better Design with Prototyping and Usability Testing
This workshop will help you think through your current sites from your users' perspectives by mapping out their concerns and then learn how to effectively test them.
Understanding Information Architecture Processes and Tools
User experience today goes beyond the web; learn how to structure the information within these experiences to support increasingly complex business goals and user needs.
Rapid Prototyping and Testing for Better Designs
Start the clock. This class will help you rapidly apply a user’s perspective to physically map and test your way to a solution for any design problem for the web or mobile.