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The websites, apps and digital products you create should be as simple to use as they are good looking. Learn about the importance of User-Centred Design - what it is, when it's appropriate, and how to put it into practice.
This class covers the basics of the User-Centred Design process, from understanding your users' goals and how these should influence your design decisions, to creating streamlined paths for them so they can achieve their goals with the least amount of effort.
This class is ideal for designers who want to make their products simpler and easier to use, or anyone involved in the design or development of a new product or service and wants to make it more usable.
Following this class, you will know: - What User-Centred Design is and when to apply it - The basics of Information Architecture, User Interface Design and Usability - How to understand your users' goals, and how to balance these factors with your own business objectives - How to construct workflows to ensure that your users can fulfil their needs with the least amount of effort on their part - The best way to put User-Centred Design into practice, and how it influences your design decisions - The pitfalls of User-Centred Design, and how to avoid these
Basic experience in the digital design field is nice to have, although not necessary.
Bring along your laptop with your favourite design program installed if you want to follow along with the demonstrations.
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