GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005
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With an increasingly significant proportion of our daily business conducted digitally, organising information within websites to make things easier to find and use is becoming fundamentally important. Using a variety of devices, people communicate with one another, search for information and entertainment, make retail purchases, initiate and negotiate business transactions, and more.
This 2-part series will explore well-architected digital experiences. What does it mean to architect information? How does the structure of information relate to understanding? How can information architects manage complex information across channels and contexts? What unique value can professional information architects bring to the creation and delivery of products and services? What is the interplay of information architecture and the other disciplines within user experience?
This class will provide a broad introduction to a useful set of tools and ideas that provide a framework under which user and business insight can be harvested and used in pursuit of real business goals.
Appropriate for designers and developers at any stage of their practice.
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