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Allie Armitage

Self Discovery Coach and Educator

Washington, D.C.

Allie Armitage helps people create fulfilling lives that feel true to who they are inside. Her approach blends self awareness tools, including emotional intelligence and mindfulness, with entrepreneurial and design processes. She has worked with organizations such as General Assembly, the Conscious Venture Lab, Cureate, and the Laudato Si accelerator at the Vatican, among others. Allie also served as an adjunct professor at the University of Maryland’s Academy for Innovation & Entrepreneurship. Her first foray was experiencing startup life firsthand, co-founding a stationless bike share called weBike. Through the journey, Allie realized how fundamental personal growth was to bringing an idea to life; as well as to many life endeavors. She followed this thread to study a variety of tools, methodologies, frameworks and approaches to better understand herself and her capacity to create. Now she pulls from her training and experiences to offer coaching, training and workshops that help others navigate life with greater clarity, possibility, intention, and magic. You can find out about her work through Idea Birthing, her general website, or on .

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Design Thinking in Practice

Design Thinking in Practice

This workshop will guide you through the Design Thinking framework and explain the steps involved through examples and in-class activities.

2 Times

Find Work That Matters

Find Work That Matters

Looking for fulfillment or a new direction in your career? Learn how to seize opportunities to cultivate happiness and pride in your work.

The Art of Career Switching

The Art of Career Switching

Have you tried everything short of leaving your job, and still feel miserable? Come hear from those who took the leap across sectors with a spark of inspiration.

Finding Work You Love

Finding Work You Love

To start or advance in a successful career, it’s essential to understand what kind of work you really want to do.

Personal Compass: Navigating Career Crossroads

Personal Compass: Navigating Career Crossroads

Join us for a Talk + Workshop on Navigating Career Crossroads to help you learn how to move forward and make better career decisions based on the values that matter to you most.

Managing Difficult Conversations at Work

Managing Difficult Conversations at Work

Avoiding difficult conversations at work can become a barrier to your professional growth. Learn how to stop the dread and leave empowered to tackle tricky situations head on!

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More