Alex built his first website in 1995 as support for a free-press student newspaper he founded. After discarding a potential path as a diplomat, Alex built a career in the Internet: selling, consulting on and doing Internet stuff. In this (almost) 20 years, some things have changed and some things stay the same.
Alex is an Inbound Marketing specialist, with a penchant for analytics and data driven marketing platforms, including: Search Engine Marketing, Content and Social Media Marketing and generally Internet marketing that is less fluff and more substance. Alex would like to stress there is nothing wrong with fluff, he is simply not a fluffer.
Holiday Series: Google Analytics Bootcamp
Learn how to decode Google Analytics in order to generate actionable insights from your reports. Become a more effective digital marketer by using website data to make decisions.
Google Analytics Bootcamp
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.
Introduction to Google Analytics Workshop
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
Introduction to Google Ads
Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.
Digital Marketing for Everyone
Free Event: Learn about different marketing opportunities and which are best for your business. Plus, you'll walk away with 2-3 immediately actionable ideas.
Selling Through Social Media Workshop
Learn to create engaging, sustainable, and traffic-driving content for social media. We'll cover everything from design and copywriting to posting schedules and content calendars.