Alex built his first website in 1995 as support for a free-press student newspaper he founded. After discarding a potential path as a diplomat, Alex built a career in the Internet: selling, consulting on and doing Internet stuff. In this (almost) 20 years, some things have changed and some things stay the same.
Alex is an Inbound Marketing specialist, with a penchant for analytics and data driven marketing platforms, including: Search Engine Marketing, Content and Social Media Marketing and generally Internet marketing that is less fluff and more substance. Alex would like to stress there is nothing wrong with fluff, he is simply not a fluffer.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
Introduction to Google Analytics
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
Introduction to Google AdWords
Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.
From Tracking to Traction: Introduction to Google Analytics
Learn how to decode Google Analytics in order to generate actionable insights from your reports. Become a more effective digital marketer by using website data to make decisions.
Selling Through Social Media Workshop
Learn to create engaging, sustainable, and traffic-driving content for social media. We'll cover everything from design and copywriting to posting schedules and content calendars.
Ecommerce Workshop: Understanding the What, Why & How of Online Retail
This workshop provides a holistic overview of the online retail ecosystem and current trends. Learn how to develop, launch and manage a thriving ecommerce store.
Digital Marketing for Everyone
Free Event: Learn about different marketing opportunities and which are best for your business. Plus, you'll walk away with 2-3 immediately actionable ideas.
Google Analytics Bootcamp
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.
Big Data for Absolute Beginners
We've all heard about 'Big Data' - but what actually is it, and how can you use it to help your business become more and more successful?
Social Media and Content Marketing
This class will provide strategy and guidelines on how to use social media to increase sales, and generate leads and referrals
Social Media Workshop for Business Owners: Presented by General Assembly & Urban Walkabout
Get social media savvy with this free workshop presented by GA and Urban Walkabout. Social media is a powerful marketing tool to help your business succeed in the digital age.