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When it comes to understanding how well your website is performing, Google Analytics provides in-depth information about customers, their behaviours and achievement of business goals. However, most agencies, brands and businesses are not using the data available to its full potential because of a lack of understanding, knowledge and the skills needed to analyse the reports to generate actionable insights from the available metrics.
This class will take students through several real world practical examples and some processes to learn how to generate actionable insights from your reports to improve key pages, focus on sources that send you visitors and ultimately increase the conversion of visitors into customers. At the end of this program students will start looking at their analytics data with a completely new approach which is more aligned with business decision making.
This class is for beginner to intermediate users of Google Analytics.
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