Yelp + GA: Lean Marketing For Startups And Small Businesses | Chicago

About this event

Join Yelp for Business and General Assembly for a series of workshops focused on empowering business owners.

If you're a startup or small business, you're likely time-poor and resource constrained, so on top of growing your business and acquiring users and customers, how do you also market your company brilliantly?

If you want to reduce your marketing mistakes and increase your successes—this is the workshop for you. Packed with practical tips on how to fast track your business growth through proven lean marketing strategies, this session will help you get started on effectively getting the word out about your business. You'll learn the basics of content marketing strategy, social media marketing, email marketing, and so much more. You'll also gain knowledge of the appropriate marketing channel to use based on your business model and startup marketing strategy.

Come along if you're a startup and small business owner—or are thinking about starting one—with little or no marketing experience.

Takeaways

• Market your business on the cheap and increase your users
• Grow your database with targeted leads
• Get your customers to do your marketing for you
• Identify and connect with key influencers in your niche
• Track, measure, and evaluate return on your marketing efforts