The minds behind the magic

The minds behind the magic

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    Why UX Matters: Dan Maccarone (Online Class)

    Sydney Campus

    GA Sydney
    1 Market Street, Podium Building (entry via Kent Street, to the red-brick building, next to My Lua)
    Sydney NSW 2000

    Past Locations for this Class

    Why UX Matters: Dan Maccarone (Online Class) | Sydney

    Sydney Campus

    GA Sydney
    1 Market Street, Podium Building (entry via Kent Street, to the red-brick building, next to My Lua)
    Sydney NSW 2000

    Past Locations for this Class

    About this class

    Why UX Matters takes a dive into the importance of user experience. We will explore how a brand comes into reality as the experience design evolves, especially focusing on how all decisions in the product development timeline are tied to the original product strategy. We will look at real-world examples that showcase successes and failures of digital product branding and Dan will share insights on his own experiences and where mistakes are generally made.

    Takeaways

    • UX’s role in every stage of the digital product development process
    • How to avoid chasing UX trends and gimmicks
    • How to narrow the focus of your product to make it successful
    • Figuring out the roles of everyone involved in the digital product cycle

    Prereqs & Preparation

    None

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