Questions? Read our FAQs
Questions? Read our FAQs
95% of the information on the web is written language. Type is likely to be your users first point of contact with your brand, interface or marketing message. In the race for people's attention the details matter and the details start with type.
Studies have demonstrated that when type is set well, it improves the mood, comprehension, and cognitive skills of the reader. As a result, increasing numbers of executives and entrepreneurs are realizing that typography matters to their brand, their customers, and their success.
Students will receive a hands-on introduction to what typography is, why it matters, and several key features of good typography. Through a blend of lecture slides and practical exercises, students will learn to see typography with a critical eye and leave having learnt to make better choices about their own work, whether in branding decisions, user experience, or just crafting a new résumé.
No prior knowledge of design theory is assumed.
Owner and Founding Designer,
Vanessa Hernandez is fascinated with how visual communication shapes our history. Living and working as a small business owner & designer in Los Angeles, Vanessa has set out to create meaningful work for her clients since she began her career as a design intern at a small start-up that was to become the leading socially-conscious company in the US – TOMS Shoes. It was the culture and the heart at TOMS that enabled her to create a life centered around the psychology of design and how it affects the world we live in. Since her intern days, Vanessa has used her passion for typography, print, and branding to work in partnership with companies such as GOOD, Falling Whistles, Surfrider Foundation, WWD Magic, Playboy, & was even named an Inspiring Insider by Art.com.
While traditional design practices are her focus, Vanessa is insatiably curious about the world around her, which is what sparked the idea of creating a unique platform for her clients to dream their wildest under the umbrella of The Vaguely, her one-woman design studio. From consultation to art direction to living mural installation to gold-leafing bodies, Vanessa thrives in environments and relationships that evoke a little mischief and a lot of saying ‘yes’, even when the full picture isn’t yet in place. You can also find her saying ‘yes’ to anything type related, getting lost in new places, and tacos.
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
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