Using Typography to Improve Design and User Experience

Atlanta campuses

GA Atlanta, Ponce City Market
675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta GA 30308

Using Typography to Improve Design and User Experience

Atlanta

Atlanta campuses

GA Atlanta, Ponce City Market
675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta GA 30308

About this class

95% of the information on the web is written language. Type is likely to be your users first point of contact with your brand, interface or marketing message. In the race for people's attention the details matter and the details start with type.

Studies have demonstrated that when type is set well, it improves the mood, comprehension, and cognitive skills of the reader. As a result, increasing numbers of executives and entrepreneurs are realizing that typography matters to their brand, their customers, and their success.

Students will receive a hands-on introduction to what typography is, why it matters, and several key features of good typography. Through a blend of lecture slides and practical exercises, students will learn to see typography with a critical eye and leave having learnt to make better choices about their own work, whether in branding decisions, user experience, or just crafting a new résumé.

Prereqs & Preparation

No prior knowledge of design theory is assumed.

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