Using Social Media to Validate your New Ideas | Edinburgh

About this event

Social media is sometimes seen as frivolous - something businesses turn to as an afterthought. But in reality, social media can be a very useful tool when it comes to testing and validating new business ideas.

After all, no one wants to spend a ton of time and money creating something that no one wants.

In this webinar, we'll look at how social media can help you test your ideas on your target market. We'll cover which social media channel to use depending on your audience and minimum viable product, and we'll also look at how your customers can play a role in the product development process.

We'll end with an exercise from the startup world to ensure your messaging is hitting the mark, and we'll include lots of examples so you can see how everything works in practice.