Questions? Read our FAQs
Questions? Read our FAQs
Most user research classes concentrate on important practical and pragmatic tactics. While this scientific approach is necessary, unfortunately many key nuances of the “art” are often omitted.
This class addresses that gap by focusing on the personal interactions, skills and other subtleties talented interviewers employ to ensure meaningful conversations.
You’ll see, practice, and get feedback on how to successfully begin an interview, develop a rapport with participants, dig deeper, create sound bites, get out of difficult situations and wrap up while leaving the door open for future correspondence. We’ll also discuss when it’s appropriate to deviate from your guide (gasp!) and why.
After this class, you will feel more confident preparing for and moderating conversations. Students will be able to apply tips tricks on how to prepare for interviews, identify and handle difficult participants, and other gotcha situations in advance. This confidence will translate into more meaningful discussions and in turn improve the data you collect.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
The students just need a laptop or tablet to take notes AND have Zoom, Facetime or Google Hangouts downloaded.
Founder & CEO,
Michele Ronsen is an executive with 20 years of experience in Fortune 500s, academia, and start-ups. Her earliest memory is of driving down the highway with her father. He asked her to look at a McDonald’s sign – the quintessential golden arches. He then asked her to draw what she thought the gear inside the sign (that made it spin) looked like. She was three years old.
A professionally trained graphic designer, Michele worked at top design firms before moving to Nordstrom where she built two creative teams from the ground up. From there she built a career helping numerous entities strategically design and grow their businesses.
In 2010, Michele founded Ronsen Consulting, a design and strategy firm specialized in human-centered research and development. In 2020, she founded Curiosity Tank to further expand the team's research consulting and education efforts. Recent clients include Slack, Zillow, Blue Shield of California, Xero, Facebook, Gusto, Invisalign, Microsoft and Kaiser Permanente.
Michele has inspired hundreds of students and professionals at UC Berkeley, the California College of the Arts, the Academy of Art University, and General Assembly teaching design, research and strategy classes and workshops. Learn more about Michele and Curiosity Tank consulting and workshops at www.curiositytank.com.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
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