Thursday, 19 March
225 Bush Street, 5th Floor (East Entrance)
San Francisco CA 94104
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Most user research classes concentrate on important practical and pragmatic tactics. While this scientific approach is necessary, unfortunately many key nuances of the “art” are often omitted.
This class addresses that gap by focusing on the personal interactions, skills and other subtleties talented interviewers employ to ensure meaningful conversations.
You’ll see, practice, and get feedback on how to successfully begin an interview, develop a rapport with participants, dig deeper, create sound bites, get out of difficult situations and wrap up while leaving the door open for future correspondence. We’ll also discuss when it’s appropriate to deviate from your guide (gasp!) and why.
After this class, you will feel more confident preparing for and moderating conversations. Students will be able to apply tips tricks on how to prepare for interviews, identify and handle difficult participants, and other gotcha situations in advance. This confidence will translate into more meaningful discussions and in turn improve the data you collect.
The students just need a laptop or tablet to take notes.
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