User
Experience
Design

12-Week Evening Course

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We Teach Core Skills

Understand users’ problems through research and empathy

Understand users’ problems through research and empathy

Communicate designs through deliverables like personas, sitemaps, user flows, wireframes

Communicate designs through deliverables like personas, sitemaps, user flows, wireframes

Present, defend, and critique design decisions

Present, defend, and critique design decisions

If you're a designer, product person or developer, you're probably already doing some UX whether you know it or not. Light on theory and heavy on practice, this course will help you formalize your instincts into a structured design process and documentation.

Mike Meikson
UX Consultant and General Assembly Instructor

Mike Meikson, UX Consultant

We Embrace The Details

Unit 1: UX Foundation and Process

Introduction to UX

  • Describe what the UX Field encompasses and how it relates to other disciplines
  • Identify the different roles within UX and the responsibilities of each
  • Outline the stages of a traditional design process compared to newer processes (lean, agile, etc.)
  • Identify the different stages of the design process and the deliverables for each

Unit 2: User Research & Strategy

User Research and Personas

  • Interview users in real world situations
  • Learn design research methods
  • Identify and explore User Centered Design techniques
  • Create personas to define users
  • Identify benefits and challenges of using personas

Flexible Design Skills

  • Depending on the instructor, you will either review research methods, design a mock persona in class, review core UX tenets or share case studies of the user research process

Personas Presentation

  • Students will be able to present their personas and receive feedback

Sketching Workshop

  • Transition from research to solutions
  • Illustrate the basics of sketching
  • Learn effective presentation skills
  • Teach students to defend design decisions
  • Demonstrate effective methods for critiquing others’ work

Business Analysis & Product Management

  • Explain the importance of Business Analysis and Product Management
  • Describe the benefits to an MVP approach
  • Given a goal, identify the tasks for a user to complete that goal and draw the user flow
  • Given a problem and a determined feature set, use a competitive audit to determine if there are different ways to implement the feature
  • Prioritize features based on essentialness and level of effort

Unit 3: Structure

Usability Principles and Testing

  • Explain usability heuristics
  • Define each type of usability test and determine when each is appropriate
  • Discuss common outcomes

Content Strategy

  • Explore what a content strategy is and why it is a key deliverable within the UX process
  • Explore the different ways students should design and structure their content and how to present that content to achieve their goals
  • Formulate a cohesive content production process that prepares each student for their Final Project

Information Architecture

  • Describe the field of information architecture & review various IA techniques
  • Learn to conduct a card sort

User Flows

  • Describe the thinking behind user flows and why they are important
  • Observe examples of how to map the flow of a specific product or experience

Navigation

  • Describe the principles that drive a strong user experience with navigation
  • Identify the components of navigation, recognize their function, and how to use them effectively
  • Review and evaluate examples of navigation
  • Evaluate how the use of specific navigation components, in given contexts, enhances or detracts from the user experience

Mid-Course Presentations

  • Students present their progress on Final Projects
  • Other students and instructor provide feedback

Unit 4: Documentation

Wireframing

  • Practice sketching techniques in order to illustrate and communicate the elements and structure of user interfaces
  • Articulate the value of wireframe documents, what they represent, and when they are useful
  • Go over best practices for wireframing

The Tools of Wireframing

  • Student work through a self-paced tutorial to learn Omnigraffle, Balsamiq, or Axure
  • Student demonstrate competence by creating clickable drawings through a homework assignment

Prototyping

  • Identify and describe tools for wireframing, prototyping, advanced drawing, and creating clickable drawings
  • Understand the difference between wireframes and prototypes
  • Understand the different types of prototypes (paper, low-fidelity, high-fidelity) and the purposes of each type
  • Create prototypes

Unit 5: Design Patterns

Designing Effective Forms

  • Define and describe the principles that drive a strong user experience with forms
  • Identify the components of forms, recognize their function, and how to use them effectively
  • Review and evaluate examples of forms, including sign ups, lead generation, purchases, and surveys
  • Design a form that provides a strong user experience

Designing Search & Results

  • Define and describe the principles that drive a strong user experience with search & results
  • Identify the components of search & results, recognize their function, and how to use them effectively
  • Review & evaluate examples of search & results
  • Evaluate how the use of specific search & results components, in given contexts, enhances or detracts from the user experience
  • Design a search experience that provides a strong user experience

Work-In-Progress Presentations

  • Students present their progress on Final Projects
  • Other students and instructor provide feedback

Usability Workshop

  • Illustrate usability principles through an in-class activity
  • Allow students to test first iterations of their Final Project

Flexible Design Skills

  • Depending on the instructor, you will either cover the future of UX, accessibility or go in-depth into mobile UX

Unit 6: Portfolio & Presentation

Final Presentations

  • Present your work to UX experts for feedback and critique

Building a UX Career

  • Practice creating a UX Portfolio
  • Understand the realities of the UX job market
  • Discuss job options across organizational types and career paths
When searching for solutions to help start a new career, my first priority was to join a well-connected community. With General Assembly you get the full package.

Giselle Abinader, Web Developer / Designer, American Express OPEN

Students at a whiteboard

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26 April –
26 July

Saturdays
11:00a - 3:00p
Tuition: $4,000 USD
(Payment plans available)

Instructor

Ryan Snelson
Head of Product & UX, Citymaps

Ryan specializes in UX, design, and strategy for mobile and social. He is currently the Head of Product + UX at the startup Citymaps, where he distills and defines business objectives in to engaging, fun, and useful experiences. Previously Ryan was at Google where he worked with the Knowledge Team as a UX designer on Search. His focus was on the Ask Google UI for web, mobile, and tablet. Prior to that Ryan was at Myspace where he helped destroy and reinvent the social network with a focus on entertainment and music, and later to lead the UX and design team for mobile. Before social networking was a thing, he worked at a few digital agencies, creating social products and web apps. In the beginning, he kicked it off at a handful of startups that crashed during the first dot-com bubble, quickly learning what worked and what didn't. In his free time Ryan is riding bikes with motors or pedals.

29 April –
17 July

Tuesdays & Thursdays
7-9 pm
Tuition: $4,000 USD
(Payment plans available)

Instructor

Dani Nordin
Founder, the zen kitchen

Dani Nordin is is a UX designer, writer and speaker who specializes in helping Drupal teams research, organize and gather consensus on medium to large sites. Her book, Drupal for Designers, is available from O'Reilly Media. You can find her work at tzk-design.com.

03 May –
02 August

Saturdays (except 5/24 & 7/5)
10am-3pm
Tuition: $4,000 USD
(Payment plans available)

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10 May –
26 July

Saturdays
10:30am to 3:00pm
Tuition: $4,000 AUD
(Payment plans available)

Instructor

Jason Davey
UX Lead, DTDigital

Jason is passionate about understanding the ‘customer’ – what triggers unique and persuaded behaviours when interactions are made within digital channels and communications technologies. A strategic and creative problem solver, with an excellent understanding of Customer Experience frameworks, User Experience methods, Usability guidelines for commercial and government publishing platforms, best practices in design principles & solutions design and problem-framing skills. With 16 years experience in digital solutions development & research, Jason possesses strong stakeholder management skills with diverse groups including Finance, Infrastructure, IT, Automotive, Healthcare, Digital Marketing & Advertising and Legal & Compliance.

10 May –
26 July

Saturdays
10-4pm
Tuition: $4,000 USD
(Payment plans available)

Instructors

Cesar Gomez
Senior User Experience Designer, DirecTV

As a Interaction Designer, User Tester and UX mentor, Cesar understands the skills that Ux designers need these days to succeed in the exciting UX world. With his expert knowledge and talent in User Experience, Cesar will share the best tools, practices, and principles to help you grow and/or begin your UX journey.

Osborne Chen
User Experience Designer, Inhance Digital

10 June –
28 August

Tuesdays & Thursdays
6:30-9pm
Tuition: $4,000 USD
(Payment plans available)

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16 June –
08 September

Mondays and Wednesdays
6-8pm
Tuition: £2,800 GBP
(Payment plans available)

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24 June –
11 September

Tuesdays and Thursdays
6:30pm to 8:30pm
Tuition: $4,000 AUD
(Payment plans available)

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01 July –
18 September

Tuesdays and Thursdays
6:30pm - 8:30pm
Tuition: $4,000 AUD
(Payment plans available)

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14 July –
24 September

Mondays & Wednesdays
7-9pm
Tuition: $28,000 HKD
(Payment plans available)

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16 September –
04 December

Tuesdays & Thursdays
6:30 pm - 9:30 pm
Tuition: $4,000 USD
(Payment plans available)

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16 September –
04 December

Tuesdays & Thursdays
6:30 pm - 9:30 pm
Tuition: $4,000 USD
(Payment plans available)

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04 November –
05 February

Tuesdays & Thursdays
7-9pm
Tuition: $28,000 HKD
(Payment plans available)

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We don’t currently have any sessions scheduled in Berlin. Request more info to be the first to know when we put something on the calendar!

We don’t currently have any sessions scheduled in Chicago. Request more info to be the first to know when we put something on the calendar!

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We don’t currently have any sessions scheduled in Philadelphia. Request more info to be the first to know when we put something on the calendar!

We’re holding an info session on Thursday, April 24 at 6:30pm

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GA London
9 Back Hill, 4/F
London

We’re holding an info session on Thursday, April 24 at 7:00pm

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GA Los Angeles
1520 2nd Street
Santa Monica, CA 90401

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GA San Francisco (Hattery)
414 Brannan Street
San Francisco, CA 94107

We’re holding an info session on Monday, May 5 at 6:30pm

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GA Sydney (York St)
56-58 York St
Sydney, NSW 2000

We’re holding an info session on Monday, May 5 at 7:00pm

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GA Los Angeles
1520 2nd Street
Santa Monica, CA 90401

We’re holding an info session on Wednesday, May 7 at 7:00pm

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GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington, DC 20005

We’re holding an info session on Thursday, May 22 at 6:30pm

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GA London
9 Back Hill, 4/F
London

We’re holding an info session on Thursday, June 5 at 7:00pm

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GA Washington D.C. (1776 Penthouse)
1133 15th Street NW, The Penthouse
Washington, DC 20005

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Put Your Education to Work

At General Assembly, we not only help you build new skills, we aim to provide chances to put them to use. Registration in a course includes access to GA Studio, which assists interested students in creating additional portfolio pieces, preparing for the job search process, and finding new career opportunities.

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