User
Experience
Design

12-Week Part-Time Course

Apply Now Request Syllabus

Learn Core Skills

Understand users’ problems through research and empathy

Understand users’ problems through research and empathy

Communicate designs through deliverables like personas, sitemaps, user flows, wireframes

Communicate designs through deliverables like personas, sitemaps, user flows, wireframes

Present, defend, and critique design decisions

Present, defend, and critique design decisions

Meet the team who's here for you

Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.

  • Your Instructor Is An Experienced Professional


    Learn industry-grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.

  • Your TAs Are Always Available For Extra Help


    Taking on new material isn't always easy. Through office hours and other channels, our TAs are here to provide you with answers, tips, and more.

  • Your Course Producer Puts Your Success First


    Our alumni love their Course Producers. Yours will be in constant touch to check in one-on-one and keep you motivated throughout the course.

If you're a designer, product person or developer, you're probably already doing some UX whether you know it or not. Light on theory and heavy on practice, this course will help you formalize your instincts into a structured design process and documentation.

Mike Meikson
UX Consultant and General Assembly Instructor
Mike Meikson, UX Consultant

Embrace The Details

Unit 1: UX Foundation and Process

Introduction to UX

  • Describe what the UX Field encompasses and how it relates to other disciplines
  • Identify the different roles within UX and the responsibilities of each
  • Outline the stages of a traditional design process compared to newer processes (lean, agile, etc.)
  • Identify the different stages of the design process and the deliverables for each

Unit 2: User Research & Strategy

User Research and Personas

  • Interview users in real world situations
  • Learn design research methods
  • Identify and explore User Centered Design techniques
  • Create personas to define users
  • Identify benefits and challenges of using personas

Flexible Design Skills

  • Depending on the instructor, you will either review research methods, design a mock persona in class, review core UX tenets or share case studies of the user research process

Personas Presentation

  • Students will be able to present their personas and receive feedback

Sketching Workshop

  • Transition from research to solutions
  • Illustrate the basics of sketching
  • Learn effective presentation skills
  • Teach students to defend design decisions
  • Demonstrate effective methods for critiquing others’ work

Business Analysis & Product Management

  • Explain the importance of Business Analysis and Product Management
  • Describe the benefits to an MVP approach
  • Given a goal, identify the tasks for a user to complete that goal and draw the user flow
  • Given a problem and a determined feature set, use a competitive audit to determine if there are different ways to implement the feature
  • Prioritize features based on essentialness and level of effort

Unit 3: Structure

Usability Principles and Testing

  • Explain usability heuristics
  • Define each type of usability test and determine when each is appropriate
  • Discuss common outcomes

Content Strategy

  • Explore what a content strategy is and why it is a key deliverable within the UX process
  • Explore the different ways students should design and structure their content and how to present that content to achieve their goals
  • Formulate a cohesive content production process that prepares each student for their Final Project

Information Architecture

  • Describe the field of information architecture & review various IA techniques
  • Learn to conduct a card sort

User Flows

  • Describe the thinking behind user flows and why they are important
  • Observe examples of how to map the flow of a specific product or experience

Navigation

  • Describe the principles that drive a strong user experience with navigation
  • Identify the components of navigation, recognize their function, and how to use them effectively
  • Review and evaluate examples of navigation
  • Evaluate how the use of specific navigation components, in given contexts, enhances or detracts from the user experience

Mid-Course Presentations

  • Students present their progress on Final Projects
  • Other students and instructor provide feedback

Unit 4: Documentation

Wireframing

  • Practice sketching techniques in order to illustrate and communicate the elements and structure of user interfaces
  • Articulate the value of wireframe documents, what they represent, and when they are useful
  • Go over best practices for wireframing

The Tools of Wireframing

  • Student work through a self-paced tutorial to learn Omnigraffle, Balsamiq, or Axure
  • Student demonstrate competence by creating clickable drawings through a homework assignment

Prototyping

  • Identify and describe tools for wireframing, prototyping, advanced drawing, and creating clickable drawings
  • Understand the difference between wireframes and prototypes
  • Understand the different types of prototypes (paper, low-fidelity, high-fidelity) and the purposes of each type
  • Create prototypes

Unit 5: Design Patterns

Designing Effective Forms

  • Define and describe the principles that drive a strong user experience with forms
  • Identify the components of forms, recognize their function, and how to use them effectively
  • Review and evaluate examples of forms, including sign ups, lead generation, purchases, and surveys
  • Design a form that provides a strong user experience

Designing Search & Results

  • Define and describe the principles that drive a strong user experience with search & results
  • Identify the components of search & results, recognize their function, and how to use them effectively
  • Review & evaluate examples of search & results
  • Evaluate how the use of specific search & results components, in given contexts, enhances or detracts from the user experience
  • Design a search experience that provides a strong user experience

Work-In-Progress Presentations

  • Students present their progress on Final Projects
  • Other students and instructor provide feedback

Usability Workshop

  • Illustrate usability principles through an in-class activity
  • Allow students to test first iterations of their Final Project

Flexible Design Skills

  • Depending on the instructor, you will either cover the future of UX, accessibility or go in-depth into mobile UX

Unit 6: Portfolio & Presentation

Final Presentations

  • Present your work to UX experts for feedback and critique

Building a UX Career

  • Practice creating a UX Portfolio
  • Understand the realities of the UX job market
  • Discuss job options across organizational types and career paths

Request a detailed syllabus

Get Syllabus
When searching for solutions to help start a new career, my first priority was to join a well-connected community. With General Assembly you get the full package.

Giselle Abinader, Web Developer / Designer, American Express OPEN

Students at a whiteboard

Upcoming in 

Set as default location

Aug 31 – Nov 18


Mon & Wed

7pm - 9pm

$4,000 USD

Payment plans available

Instructor

Arshad Wala
Lead Product Strategist, Philosophie

Arshad Wala has led digital product development with a diverse range of brands, including: Google, Honda, HTC, PlayStation, Target, Volkswagen, and Xbox. Arshad’s experience includes designing the first interaction framework for Google TV, helping PlayStation and Xbox product teams understand their users through the creation of personas and user-flows, and building consumer focused commerce platforms for Honda, HTC, and Target. Formerly the UX Director at Deutsch, and the VP of Product Development at Clique Media, Arshad currently serves as the Lead Product Strategist at Philosophie.


Apply Now

Fund Your Future

Need payment assistance? Our financing options allow you to focus on your goals instead of the barriers that keep you from reaching them.

¹Must be a US citizen; approval pending state of residency.

Financing options differ in each market. Contact a local admissions officer for more info.

Join an info session

We’re holding an info session on Wednesday, August 12 at 7:00pm PDT

  • Meet the GA team and potential classmates
  • Get an overview of the curriculum and course objectives
  • Get your questions answered about the course and GA
  • Discover the perks of being a student at GA

GA Los Angeles (DTLA)

1933 S. Broadway, 11th Floor
Los Angeles , CA 90007

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.

You’re on the list!

Keep an eye on your inbox for your ticket and we’ll see you at the event.

We’re holding an info session on Tuesday, August 18 at 7:00pm PDT

  • Meet the GA team and potential classmates
  • Get an overview of the curriculum and course objectives
  • Get your questions answered about the course and GA
  • Discover the perks of being a student at GA

GA Los Angeles (DTLA)

1933 S. Broadway, 11th Floor
Los Angeles , CA 90007

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.

You’re on the list!

Keep an eye on your inbox for your ticket and we’ll see you at the event.

Get Answers

We love questions, almost as much as we love providing answers. Here are a few samplings of what we’re typically asked, along with our responses:

Q: Why is this course relevant today?

As the internet has grown and become pervasive in our lives, the world has gotten smaller. More and more, as consumers, we can share our experiences. For a company, great experiences can be a competitive advantage. They can keep your customers loyal and turn them into your biggest cheerleaders. On the flip side, terrible experiences can stop you in your tracks very quickly. No one wants to be that company being talked about for all the wrong reasons.

Building great user experiences requires listening and empathy. In this course you’ll learn the tools and techniques to make your products delightful for users.

Q: What practical skill sets can I expect to have upon completion of the course?

This course is an introduction to User Experience with a focus on Information Architecture. Students create a complete UX brief, from ideation to annotated wireframes that could be handed off to a developer to be built. They will also learn to conduct the research necessary and create all the supporting documentation required to defend their design decisions. There is a large focus on how to dissect and analyze common design patterns.

Q: Who will I be sitting next to in this course?

The majority of students are graphic and print designers looking to transition their skills into digital, or product managers looking to improve their design skills. Other students often include engineers who want to learn how to make their websites more usable and entrepreneurs looking to build out the user experience for their idea.

View all FAQs

Ask Admissions

Call us at +1 (877) 348-5665
or email us.

Dig Deeper Into The Curriculum

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.

Speak with admissions about your options.

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.

Let’s keep you updated.

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.

Join our community and receive 50% off an introductory workshop up to $100.

Never Stop Learning

Join our community and receive half off any of our offerings priced below $100. (First-time subscribers only; excludes full-time courses, part-time courses, and Circuits).

Clear some room in your inbox!

We aim to be relevant. To start us off right, tell us a little more about yourself.