The Art of Storytelling | Online
About this event
In a deluge of expensive ads, celebrity endorsements, and stunt marketing campaigns, it’s easy to lose sight of the power of a simple story. The right emotional appeal, however, can transform a transactional customer into a passionate fan. Tune in on January 13 and learn the keys to building brand loyalty from storytelling experts from Big Fish Presentations, ZinePack, and Likeable Local.
This is an interactive live stream, and we encourage you to tweet any questions before and during the live stream using the hashtag #GALive.
