Social Strategy for Brands

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

Social Strategy for Brands

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

How can a small business or startup be disruptive and accelerate growth through effective social marketing? How can a big business stay relevant using these same techniques? Whether you’re in the process of creating a new brand or want to brush up on the latest strategies, tools, and techniques of the trade, this workshop aims to rewire the way we think about social marketing in a practical and example-rich way. Useful for those working in tech-based startups, as well as those in the business of making and selling of physical stuff, big or small scale.

Takeaways

  • Learn key techniques for identifying unique cultural opportunities to connect with consumers and their culture.
  • Identify the cultural role(s) of your brand and also the (often misunderstood) role(s) of your competition.
  • Learn how some of the best brands achieve the social pull they have through case studies.
  • Create a social strategy for your brand (or a made-up brand).
  • Create a plan for implementing your strategy across different platforms: from experiential to Instagram.
  • Collect a bibliography and list of resources for further learning.

Prereqs & Preparation

Basic awareness of and access to: + Facebook + Instagram + Pinterest + Twitter + YouTube + Vimeo

Students should also have a curiosity and an enthusiasm for critical thinking, and a willingness to listen and collaborate with others.

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