Social Media Strategy Mapping
22

Thursday, 22 December

6 9 pm AEDT

GA Sydney (York St.)

Main Campus
Level M, 56-58 York Street
Sydney , NSW 2000
$70 AUD
Regular Ticket

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

Social Media Strategy Mapping

Rachel Beaney Photo


Freelance Digital and Social Media Specialist

22

Thursday, 22 December

6 9 pm AEDT

GA Sydney (York St.)

Main Campus
Level M, 56-58 York Street
Sydney , NSW 2000
$70 AUD
Regular Ticket

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

About This Workshop

Social media marketing isn’t simply about posting links to your website and posting hilarious cat memes - there’s a lot more to designing a social media strategy for your unique business.

In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy for your business or organisation.

You’ll learn how to structure your social media efforts with a strategy which is right for your business, extend your business values, culture and business needs into content, target your audience using the platforms that are right for your audience and assess your social media for success to make sure your business goals are being met.

Takeaways

  • Learn how to develop and implement a social media strategy
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator
  • Define and track the KPIs most relevant to your business
  • Describe the difference between major social media platforms
  • Identify which platforms to use for your business
  • Explain the difference between publishing, listening, and reporting tools
  • Create a weekly content calendar for your business

Prereqs & Preparation

Please bring a laptop.

About the Instructor

Rachel Beaney Photo

Freelance Digital and Social Media Specialist

Rachel Beaney is a freelance digital media specialist, with a wide variety of experience across digital and social media, working across social strategy, digital content production, and community management.

She’s worked on and with big names like Microsoft, Aussie Home Loans, Network Ten, NewsCorp and more.

In her spare time, Rachel creates clay animation.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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