Social Media Strategy Mapping

New York City campuses

GA NYC (Manhattan), Lofts
35 East 21st Street
New York NY 10001

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

GA NYC (Manhattan), HQ
902 Broadway, 4th Floor
New York NY 10010

Social Media Strategy Mapping

New York City

New York City campuses

GA NYC (Manhattan), Lofts
35 East 21st Street
New York NY 10001

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

GA NYC (Manhattan), HQ
902 Broadway, 4th Floor
New York NY 10010

About this workshop

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Prereqs & Preparation

None! Please bring a laptop to class, along with a notepad and pen.

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