Social Media Strategy Mapping
6

Friday, 6 January

9 am – 12 pm EST

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta , GA 30308
$50 USD
Regular Ticket
$50 USD
Total

Questions? Read our FAQs

Social Media Strategy Mapping

Nicola Smith Photo


Founder, REBEL & REASON

6

Friday, 6 January

9 am – 12 pm EST

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta , GA 30308
$50 USD
Regular Ticket
$50 USD
Total

Questions? Read our FAQs

About This Workshop

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Prereqs & Preparation

None! Please bring a laptop to class, along with a notepad and pen.

About the Instructor

Nicola Smith Photo

Founder,
REBEL & REASON

Fascinated by new forms of communication and technology, Nicola drives thought leadership around innovation and serves as a pivotal educator of
emerging technologies, participant behavior and digital trends. Nicola’s understanding of the compelling connection between technology and human behavior contribute to her digital marketing space knowledge; in turn helping her play a role in identifying marketplace trends and in creating engaging campaigns. In her 15 years focusing on content creation, emerging technologies and media platforms in the marketing space, Nicola has led strategy around first-to- market opportunities in social media, mobile marketing and content development, gestural, voice and touch- based interfaces, augmented reality, DOOH, and more. Her innovative client work has included projects for Verizon Wireless, Maybelline, Coca-Cola, PUMA, Microsoft, 20th Century Fox, Nestle, GE, Carter’s, Chick-fil- A, Cisco, Toyota, AT&T, Nike, Pepsi, L’Oreal, IHG, Newell Rubbermaid, P&G, HPand others.

Nicola is the founder of REBEL & REASON, a marketing and innovation consultancy based in Atlanta, GA. She is active public speaker, regularly sought for her expertise in emerging technology, mobile and the innovation space. Currently, she serves on the planning committees for AiMA’s Mobile
and Innovation Special Interest Groups as well as TAG’s Retail Board.  She is also a founding member of Digital Divas, a community organization focused on promoting and mentoring women in digital and technology based fields.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.