Social Media Bootcamp Series | Online
About this workshop series
This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.
Takeaways
- Understand what types of social media platforms are available and how they are used
- Look at case studies on effective use of social media
- Learn best practices on how to engage people
- Look at monitoring, research and engagement tools available to marketers and brands
- Learn to evaluate social standing of a brand
- Engage users via social platforms
- Examine social media engagement strategies
- Learn tools and techniques to measure effectiveness and ROI
- Measure effectiveness using free tools
Prereqs & Preparation
This workshop is for beginners. It is recommended that students bring laptops for the second and third sessions.
