Social Media Fundamentals Workshop Series | San Francisco

About this workshop series

Did you know that the average person bounces between seven different social networks per month?

As of January 2022, 4.62 billion people around the world use social media, with 424 million new users having come online within the last 12 months.

Over the past two years, we've also seen a shift in the way businesses and brands promote their products and services via social media. As social media popularity continues to grow, there's an increasing necessity to lear the tricks, tips and techniques businesses are using to build brands, engagement and revenue.

Whether you have experience in social media or are looking to get started for the first time, this workshop will put you on the fast track to honing your social media skills.

This course introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organisation's strategic goals. Case studies and tactics will be presented throughout the course and participants will gain hands on knowledge through breakout sessions.

Takeaways

• Understand how social media platforms work, including Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and TikTok
• Key features of these platforms and why people and brands use them
• Current social media trends and their implications
• Look at case studies on effective uses of social media including B2C and B2B brands
• Learn best practices on how to engage people
• Look at monitoring, research and engagement tools available to marketers and brands
• A basic understanding of social media advertising
• Learn how to tailor social media tools to your existing business strategies
• Learn to evaluate the social standing of a brand including your competitors
• Learn tools and techniques to measure effectiveness and ROI
• Measure effectiveness using free tools