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Social Media Analytics 101: Tracking the Metrics that Count | FREE Livestream | Boston

About this workshop

Welcome to Free Fridays!

Our Free Friday Livestreams are here to give you a bite-sized sample of what you’ll learn in our Workshops, Part Time and Immersive courses.

Are you interested in better understanding your social media analytics and tracking the social media metrics that count, but aren’t sure where to start? This Social Media Analytics 101 Livestream is perfect for you!

In this free, two hour Social Media Analytics livestream tutorial will cover understanding performance metrics and social media analytics to create, monitor and adjust your social media strategy and goals. Today’s digital marketers must know what they are looking for, which stats impact their goals, and how they can use analytics to enhance their social presence. This class will cover the basics of social media metrics, and how to use them to make your social media presence stand out.

Join us for Social Media Analytics 101 to gain the skills you need to confidently understand, analyze, and enhance your social media presence using performance metrics!

As an added bonus, a member of our Admissions Team will be joining this livestream to talk to you about the enrollment process for our Part Time and Immersive courses, and answer your questions regarding course pacing, payment options, career development, and more!

What will the livestream learning experience be like? - Ask questions and build your online network by interacting with fellow classmates and an expert instructor — all in real time via live chatbox and Q&A. - Complete optional classwork to give you a hands-on taste of the subject. - Learn new skills in the comfort of your own home, or on the go! All participants will be automatically muted with no video.


  • Learn how to determine the basic analytics for social media platforms.
  • View examples of how to present social media analytics internally and for clients.
  • Understand the meaning of the metrics, i.e. impressions vs. reach vs. engagement.
  • Tips on how to use social analytics to enhance and advance social media strategy and approach.

Prereqs & Preparation

  • Social Media Analytics 101 is taken completely online, and requires a computer and a strong internet connection.
  • We will provide a Zoom link on the day of the class.

NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to and we’ll send sign-in instructions right away!

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