SEO Clinic: Half Day Bootcamp

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

SEO Clinic: Half Day Bootcamp

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

Good SEO helps your website grow.

Unlike paid traffic which stops if the payments do, organic (search) traffic should grow over time as for example the number of sources linking to your page grows too.

At the same time, SEO keeps changing, as search engines get more and more sophisticated at recognising relevant content. Today, the line between content marketing and SEO is blurrier than ever.

In this workshop you will be learning about the importance of SEO, how it impacts your website and what you can do to improve your search ranking.

Takeaways

  • What is SEO and why does it matter?
  • How has SEO developed over time?
  • What factors impact your SEO ranking and how?
  • What are ‘must–have’ on–page optimisations?
  • How to define and implement a SEO strategy.
  • Content
  • Backlinks
  • Keywords
  • Competition
  • In–class improvement of submitted pages.
  • Which tools should you use to track your SEO performance.

Prereqs & Preparation

Requires and understanding of your (digital) marketing strategy and audience.

Please bring a laptop computer.

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