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Search Marketing 101: Increasing Search Engine Visibility | FREE Livestream | Louisville

About this workshop

Welcome to Free Fridays!

Our Free Friday Livestreams are here to give you a bite-sized sample of what you’ll learn in our Workshops, Part Time and Immersive courses.

Are you looking to grow your customer base, but aren’t sure where to start? This Search Ending Marketing training is perfect for you!

In this free, two-hour livestream, we’ll teach you all the fundamentals of search marketing. You’ll learn why SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are the most powerful marketing channels for any business. By the end of class you’ll have a solid base to create a search engine optimized web presence and a base plan to start ranking for relevant terms in Google for online marketing.

Join us for Search Marketing 101 to learn the basics, and increase your search engine visibility.

As an added bonus, a member of our Admissions Team will be joining this livestream to talk to you about the enrollment process for our Part Time and Immersive courses, and answer your questions regarding course pacing, payment options, career development, and more!

What will the livestream learning experience be like? - Ask questions and build your online network by interacting with fellow classmates and an expert instructor — all in real time via live chatbox and Q&A. - Complete optional classwork to give you a hands-on taste of the subject. - Learn new skills in the comfort of your own home, or on the go! All participants will be automatically muted with no video.


  • Learn why search is an integral part of your marketing arsenal.
  • Become familiar with SEO industry terms, like organic traffic, link building, etc.
  • Understand methodology and approach to search engine marketing and SEO strategy.
  • Define your keywords and audience, and how they are crucial in a search campaign.
  • How to develop search-optimized web content for improved content marketing.

Prereqs & Preparation

  • Search Marketing 101 is taken completely online, and requires a computer and a strong internet connection.
  • We will provide a Zoom link on the day of the class.

NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to, and we’ll send sign-in instructions right away!

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