Overview: The changing digital landscape has transformed journalism. Learn how to leverage real-time data for creating relevant content and pro-actively programming your site.
What You’ll Take Away: During this discussion, attendees will hear case studies on how this process works; discover available tools and dive into best practices from both publishers and local bloggers.
Why It Matters: Metrics are critical in helping tell the story and sell your story. Understanding how to analyze them and move on what you know helps inform all sites –from niche blogs to e-commerce site to news sites.