Psychology in Social Media: How to Create Engaging Content | March 9

$55 USD each
Wednesday, 9 March, 2022
1 3 pm EST
Online

About This Workshop

Social media engagement builds customer brand relationships, strengthens brand loyalty, and increases word-of-mouth advocacy, which is a much more potent conversion tool than advertising.

However, while 90% of today's startups and SME's engage in social media marketing, few manage to produce engaging content that creates trust, builds brand advocacy and breeds business results.

This interactive workshop will explore the secrets behind social media psychology, in other words - why users comment, like and share, and how these powerful insights can be used to grow business.

We'll also explore:

  • challenges faced by brands when building engaged communities on social media and how to tackle them

  • case studies and examples of engaging social media campaigns

  • takeaways and practical strategies for building engagement through social media

Takeaways

  • Discover the power of social proof and learn practical strategies for building it up for your business or brand

  • Learn about the role of emotion in social media marketing and the most powerful drivers for engagement

  • Discover how successful brands use the above to create content that brings customers closer, gives them more of what they want and creates loyalty and lasting relationships

Preparation

  • This class is taken completely online via Zoom.
  • We will provide a link to the session 24 hours before & again, on the day of the class, to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information.

NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.



πŸš€ Chart your own career path. Dive into the fundamentals & build confidence and capability to apply modern marketing strategies in our 10-week Digital Marketing part-time course.

About the Instructor

Joanna Michaels Photo

Social Media Trainer & Coach, SMEs & Startups β˜… Facebook #SheMeansBusiness Accredited Trainer

Joanna Michaels is the founder of Beyond Social Buzz and a digital marketer with a career-long interest in the impact on social media on mental health and wellbeing.

Alongside her busy social media consultancy and training business, Joanna is currently pursuing professional qualifications in psychodynamic therapy, which will further inform her commitment to mental health and wellbeing.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.