Social media engagement builds customer brand relationships, strengthens brand loyalty, and increases word-of-mouth advocacy, which is a much more potent conversion tool than advertising.
However, while 90% of today's startups and SME's engage in social media marketing, few manage to produce engaging content that creates trust, builds brand advocacy and breeds business results.
This interactive workshop will explore the secrets behind social media psychology, in other words - why users comment, like and share, and how these powerful insights can be used to grow business.
We'll also explore:
challenges faced by brands when building engaged communities on social media and how to tackle them
case studies and examples of engaging social media campaigns
takeaways and practical strategies for building engagement through social media
Discover the power of social proof and learn practical strategies for building it up for your business or brand
Learn about the role of emotion in social media marketing and the most powerful drivers for engagement
Discover how successful brands use the above to create content that brings customers closer, gives them more of what they want and creates loyalty and lasting relationships
NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.
Joanna Michaels is the founder of Beyond Social Buzz and a digital marketer with a career-long interest in the impact on social media on mental health and wellbeing.
Alongside her busy social media consultancy and training business, Joanna is currently pursuing professional qualifications in psychodynamic therapy, which will further inform her commitment to mental health and wellbeing.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.