Psychology in Social Media Workshop: How to Create Engaging Content | Boston

About this workshop

Social media engagement builds customer brand relationships, strengthens brand loyalty, and increases word-of-mouth advocacy, which is a much more potent conversion tool than advertising.

However, while 90% of today's startups and SME's engage in social media marketing, few manage to produce engaging content that creates trust, builds brand advocacy and breeds business results.

This interactive workshop will explore the secrets behind social media psychology, in other words - why users comment, like and share, and how these powerful insights can be used to grow business.

This session will also cover:

  • challenges faced by brands when building engaged communities on social media and how to tackle them
  • the deeper psychology of user behaviour
  • case studies and examples of engaging social media campaigns
  • takeaways and practical strategies for building engagement through social media


  • Discover the power of social proof and learn practical strategies for building it up for your business or brand
  • Learn about the role of emotion in social media marketing and the most powerful drivers for engagement
  • Discover how successful brands use the above to create content that brings customers closer, gives them more of what they want and creates loyalty and lasting relationships

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