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Paid Social 101: Spending Wisely to Reach Your Audience | FREE Livestream | Winnipeg

About this workshop

Welcome to Free Fridays!

Our Free Friday Livestreams are here to give you a bite-sized sample of what you’ll learn in our Workshops, Part Time and Immersive courses. Are you interested in learning to strategically utilize paid social tactics to maximize audience outreach, but not sure where to start? This Paid Social 101 Livestream is perfect for you!

In this free, two-hour livestream, we’ll combine tried and true marketing principles with digital marketing strategy, and a sprinkle of creativity. You will walk away with the knowledge to craft an effective paid social media marketing strategy, true to your brand's identity, to reach your target audience(s) and achieve target objectives.

Join us for Paid Social 101 to earn basic strategies for spending wisely and effectively reaching your audience through paid social media marketing!

As an added bonus, a member of our Admissions Team will be joining this livestream to talk to you about the enrollment process for our Part-Time and Immersive courses, and answer your questions regarding course pacing, payment options, career development, and more!

What will the livestream learning experience be like? - Ask questions and build your online network by interacting with fellow classmates and an expert instructor — all in real time via live chatbox and Q&A. - Complete optional classwork to give you a hands-on taste of the subject. - Learn new skills in the comfort of your own home, or on the go! All participants will be automatically muted with no video.


  • Discover what paid social is and how it works to achieve campaign objectives.
  • Learn how to craft a stellar paid social strategy for your business.
  • Understand how to measure the effectiveness of said social media marketing strategy and how this broadens brand awareness.

Prereqs & Preparation

  • Paid Social 101 is taken completely online, and requires a computer and a strong internet connection.
  • We will provide a Zoom link on the day of the class.

NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to, and we’ll send sign-in instructions right away!

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