Master LinkedIn Advertising for B2B Marketing Success | August 4

Are you aware that 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel?

LinkedIn has evolved into the most important channel for any company dealing with enterprise sales or Business-to-Business (B2B) solutions. However, few companies are fully leveraging the power of LinkedIn advertising and even fewer are making the best use of LinkedIn organic outreach opportunities.

Don’t miss out on the chance to harness the power of LinkedIn to engage your target audience, gather more leads and generate higher sales for your business. In this session you will learn how to effectively create LinkedIn advertising campaigns, deploy winning lead generation tactics, and reach the right audience with the right message to improve ad relevance and maximise conversion rates.

• Tips on LinkedIn advertising best practices

• Grow your LinkedIn business page organically to improve brand visibility

• Increase your messaging response rate

• Deploy and optimize lead generation forms that convert

• Develop winning sales funnels

Basic familiarity with LinkedIn as a platform.

This workshop will be completely live and online.

Please note: This session will not be recorded, however slides will be shared following the class.

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).