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Are you aware that 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel?
LinkedIn has evolved into the most important channel for any company dealing with enterprise sales or Business-to-Business (B2B) solutions. However, few companies are fully leveraging the power of LinkedIn advertising and even fewer are making the best use of LinkedIn organic outreach opportunities.
Don’t miss out on the chance to harness the power of LinkedIn to engage your target audience, gather more leads and generate higher sales for your business. In this session you will learn how to effectively create LinkedIn advertising campaigns, deploy winning lead generation tactics, and reach the right audience with the right message to improve ad relevance and maximise conversion rates.
Basic familiarity with LinkedIn as a platform.