Marketing Week | Brand Creation: The Good, the Bad, and the Ugly | Edinburgh

About this event

“A product can be quickly outdated, but a successful brand is timeless.” – Stephen King

A business's branding is more important than you might think. With the huge amount of competition today, businesses must go above and beyond to ensure they stand out. To do this, businesses need to invest in developing a strong brand that will provide the audience with a credible voice that people want to listen to and eventually, support.

Branding done right gives you better customer recognition and loyalty, higher advertising effectiveness, and boosted employer branding and employee motivation and retention. To ensure that your organisation can establish an identity that sets itself apart from the competition, you will have to create a solid branding strategy.

Learn from our panel of branding experts as they discuss their lessons from great and not-so-great branding efforts, what a strong brand identity consists of, and how one can build and maintain a strong and authentic brand.