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Australia is renowned worldwide for its Professional Services, from Consultants and Legal, to Finance, Advertising, Real Estate and more. However, most brands face the same challenge: a lack of differentiation. Most competitors look alike, which leaves customers thinking you're all the same. Unfortunately, this results in a service price war and a lack of long-term growth opportunities.
In this Panel discussion, four Marketing professionals will discuss how to delve into your professional services brand, build differentiation through storytelling and engage audiences through genuine points of difference. There will also be a case study presented on real Australian service providers and how those that are being bold are making a big impact.
Come along to learn how your brand can stand out and be noticed.
This is a session for beginners; no prior knowledge is required.
We know that there is a lot of concern about the Coronavirus. The wellbeing of our students, clients, instructors, employees, and guests is our number one priority here at General Assembly. We have therefore moved our programming to a live online learning environment.
Please contact firstname.lastname@example.org or phone GA Sydney on (02) 8318 2912 if you have any questions, concerns or need assistance.